DARE MIGHTY THINGS
-Deborah Connelly, Founder HeroBridge Media Technology
“Our formula is pretty simple. The best examples of equitable justice are the true stories of unseen ordinary people who overcome extraordinary adversity, and go on to build communities of kinship and dignity that defy all the labels that define the 'margins' of society. The subjects of our films are the benefactors, and we inspire our audiences to be changemakers. HeroBridge sells itself.”
HOW WE USE FILMS TO INSPIRE & ACTIVATE
HeroBridge Productions is our integrated production and media agency that lives at the intersection of creativity and technology. HBP enables our media technology and apps to deliver end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape. Here is our formula:
First we find SECOND CHANCE STORIES with programs that are effectively solving big social justice problems. (They’re out there!)
THEN APPLY THE ‘HERO’ CRITERIA
A compassionate community MENTORSHIP solution +
HEROBRIDGE community media technology can scale solution +
Produce an award winning film to amplify the story behind the solution
AND THEN WE ACTIVATE
CSR funding, brand sponsorship & impact drive DISTRIBUTION of the film.
HEROBRIDGE converts film audiences into advocates who replicate the solution.
Data collection proves the IMPACT
Solution + Film + Data = predictive models that produce better OUTCOMES.